Paid Advertising versus Free Advertising
Which advertising is right for you?
Advertising can be a very big topic among small business owners. It is not uncommon for small business owners to feel a little lost when it comes to advertising. There are so many choices out there that it can be a little confusing when trying to figure out the best advertising options.
Some business owners may feel that paid advertising will be their best option and seek out those choices. Others may be on a small budget that does not allow for much paid advertising. Because of this, they turn to free advertising.
Each group may be wondering if they are making the right choice and if they should keep doing what they are doing. In this article we will talk about the differences between the two types of advertising and give you the pros and cons of each.
Paid advertising
Paid advertising includes things such as ads in magazines, newspapers, on websites, blogs, ezines, pay-per-clicks and so forth. The benefit is, of course, the exposure that paid advertising can bring. Unfortunately, the cost of these ads can get expensive, especially if the ad will be seen by a large audience.
Free advertising
Free advertising includes things such as social networking, commenting on blogs, article distribution, sending out press releases, posting on forums, and so forth. The main benefit of free advertising is that a business can receive a lot of exposure without paying out of pocket.
On the other hand, it can take up a lot of time to actively participate in free advertising and it is hard to say if it will bring in the exposure the business is hoping for. Sometimes a business can get lucky and their free ad will generate lots of traffic, but that isn’t something a business should depend on.
Budgeting your time and money with Free and Paid advertising
While some business owners may think they need to decide between the two, a third option is take part in a little of both types. A business owner can set a dollar budget for paid advertising and a time budget for free advertising.
By doing a little of both, the business owner has the potential for increased exposure while staying on a fixed budget.
Watch this Video on Free Advertising Tips
Tracking Your Advertising
The website’s statistics program will help the business owner stay on top of where their traffic is coming from and help them decide where to continue investing their time and money.
Another option is to use an ad tracking system, which will automatically track the each of your ad’s clicks and conversion rates.
Advertising in ezines
Ezine advertsing is one of the most cost-effective and efficient ways to reach your target market.However, not all ezines will be of help and many do not have the bes reputation whne it comes to costomer service.
If you would like to learn everything you need to know in order to place ads in ezines and sell any product (your own product or affiliate products) any service, any business opportunity using cheap and effective ezine advertising…
I would strongly reccommend you have a look at Charlie Page’s Ezine Advertising live.
You will learn why ezine advertising works so well, how to find the right ezines, how to write powerful ads that create massive numbers of clicks and how to PAY LESS for any ad you want to run. You can find out more by clicking here.
Advertising is an essential part of owning a business. Without it, a business is going to have a very hard time finding new customers. By getting creative and participating in both free and paid advertising, a business owner can develop an advertising plan that truly works for them.
Tags:Advertising,blogs,Free Advertising,Paid Advertising,pay-per-clicks,Tracking,Traffic,video
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Paid Advertising versus Free Advertising | Traffic and SEO For Niche Marketing…
Advertising can be a very big topic among small business owners. It is not uncommon for small business owners to feel a little lost when it comes to advertising. There are so many choices out there that it can be a little confusing when trying to figur…