How To Make Email Marketing Work For You
One of the most potent tools in an Internet marketer’s arsenal is email - and it’s easy to see why. Making a big list of targeted prospects is a valuable asset to have. Yet, many people stumble when trying to put together their lists because they don’t know the right way to get started. Just how does one begin getting visitors to opt-in?
The first point to keep in mind is that visitors are getting more and more conditioned to marketers asking them to fill in their name and email address. In reality, it’s simply not enough to just put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one of the effective ways to do it is with an ethical “bribe” or giveaway. Put together a free downloadable report around your niche topic and give it away to everyone that fills in their name and email address. This is a great way to convince them to take the time and fill in your opt-in form.
Your bribe doesn’t need to be a report. It can be a video, an audio interview with famous personality respected in your industry, or maybe even exclusive access to some protected part of your site. Whatever it is, the key is to ensure that your giveaway brings value to the user. This does two things:
- The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
- If the content is good enough, there’s a good chance that the user will help you spread the word by telling their friends about it.
In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. So, make sure that your giveaway is quality and offers true value to your subscribers.
The second item may appear quite obvious, but you would be shocked how many folks don’t do this. Ensure that your subscription box is in a very visible location above the fold. Above the fold means the portion of the screen that is visible before having to scroll downwards. Studies show that people are more likely to notice your opt-in box if they don’t have to scroll down to see it. To make your opt-in box more obvious, try a color that easy to spot on your website. You can even try to add arrows or other graphics to draw eyeballs to the subscription box. Of course, be sure to show the visitor your fabulous giveaway for signing up.
Finally, in your opt-in box, always remember to point to or summarize your privacy policy. SPAM (or junk email) is a huge issue, and many people are turned off from email marketing in fear of having their email addresses distributed or sold. In order to get people to opt-in, you need to be able to convince them that you are worthy of trust and that you will not share their email without express permission. By doing so, your opt-in rate will noticeably go up, so always try to alleviate the minds of your visitors.
As long as people use email to communicate, email marketing is not going anywhere. By putting these techniques to use, you too can start building a targeted list of subscribers that are responsive to your own promotions.
Email marketing works really well if you can build a list targeted around a profitable niche. Alex Goad, a master of email and niche marketing, shows you how to do it with his groundbreaking Conquest Authority system. This program, originally known as Google Conquest, was released in December of 2008, and has been generating cash for members behind closed doors. But on June 16th, Alex is unlocking the gates once again and accepting new members for an extremely limited time. Conquest Authority is essentially Google Conquest 2.0 - a complete Internet marketing system for earning enormous profits online. Find out how to get involved with this Conquest Authority review and incredible Conquest Authority bonus package.
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